Another container of wiper blades on the way to our Singapore partner – we’ve been working together for 5 years!

This is how I talked with the customer on WhatsApp.
When he was about to send me the purchase order, he suddenly told me:
“Other factories are US$0.3 cheaper per wiper blade. How can I cooperate with you?”

I said:
*“Boss, let me explain.
If I gave you a wiper blade worth US$0.5 and one worth US$1.5 for free, you would definitely choose the US$1.5 one.
But when you have to buy them, many people choose the US$0.5 one.
So here’s the question: why is that?

Deep down, you know price is proportional to value.
But in reality, you often fool yourself — no matter what price I offer, you always say it’s too expensive.

You can never buy an Audi at the price of an Alto!
Actually, what stops you is not the price, but your mindset.

Sometimes customers ask me: how do you understand ‘cheap’ in business?
I say:
Cheap is like thinking US$5 for parking is too expensive, so you park on the street.
Suddenly you get a US$100 parking ticket, and then you regret it —
you wish you had even paid US$50 for parking.

When you really need quality, no matter how high the price is, you won’t think it’s expensive.
When you don’t care about quality, no matter how cheap it is, you will still think it’s expensive.”*

Then he said:
“I will send you the purchase order right away.”